Tourism Product Marketing Innovation Research

Tourism industry is a strategic pillar industry, which plays an effective role in maintaining economic growth, expanding domestic demand, and adjusting economic structure. With the increasingly fierce market competition, outdated and rigidly traditional marketing model would hinder the modern tourism enterprises from upgrading business profits and enterprises’further development. The enterprises should adjust and innovative their marketing model responding to the changing market accordingly. For these reasons, it is essential to satisfy the changing market with appropriate tourism products using successful marketing strategies, so as to achieve considerable economic benefits. Meanwhile, it can be considered as an important research topic as well as an emergency task for tourism enterprises.Using Tourism and Marketing related theory as the basis for argument, a method of an integrated use of data analysis, comparison, argumentation and case study are used in this paper. The marketing environment and influencing factors related to current domestic tourism products are analyzed. Detailed analysis of the case study is carried out based on relevant theoretical work, which mainly focuses on Beijing and Russian inbound tourism product marketing. The characteristics of the consumer behaviors of Russian tourists are summarized through the analysis of the marketing status of Beijing and Russian inbound tourism products and the SWOT analysis of Beijing and Russian inbound tourism. The problems in Russian inbound tourism products marketing are pointed out accordingly. As a conclusion, innovative ideas are suggested from the perspectives of Russian inbound tourism products, products promotion strategies and propaganda model, as well as the policy services...