Small And Medium-sized Enterprise Growth Factors Analysis

With the economy globalization, the exterior existence environment of the business enterprises changed violently, particularly after the global finance crisis because of the united states loan crisis of2008and as the result of the current industrial structure adjustment of our country, the need of world consumption put slowly and the cost of the original material and labor also rise. As a result, the growth of small-medium business enterprise transformed harshly, which play an important role in developing economy, innovating technology and enhancing the employment of an nation, and its sustainable development is always the hot issues of people’s attention.At present, academic circles have done many researches on the growth of business companies from different aspects, however, the research on the growth of the singular enterprise can be hardly seen. The SHC, a small-medium company of baking food industry, benefiting from the market need and business development, grow rapidly and expand constantly whether it has the potential to grow sustainably or not. What lessons can the small-medium companies learn from the success of the SHC objectively.Therefore, the thesis, using the method of case research, study from the theory of business enterprise growth which is on the basis of the evaluation system of the existed mature small-medium companies. Using the way of on-the-spot interview and paper study to get research data, the thesis did a qualitative analysis to the growth and a factor analysis to the growth aspects of the SHC food enterprise, studying from the production ability, technology ability, system and market right. At last, it gives us some proper suggestions and strategy in accordance with the problems which SHC exposed in its development.