The Business Plan Research Of The Baking Shop For Beijing Institute Of Technology

Global bakery market forecast to reach $44 billion 700 million in 2017,China's baking industry output growth of 45%.With the rapid development of baking industry in China,the competition is becoming increasingly fierce.Not only PARISBAGUETTE,BREAD TALK and other multinational companies,but also HOLLYLAND,WEIDUOMEI and other local businesses.This article will focus on bakery such as Beijing Institute of Technology bakery this non-chain small and medium-sized baking business.Through the strategic management,statistics,marketing strategy,and financial management and other related knowledge to analyze the Beijing Institute of Technology bakery,to determine the feasibility of the project.The main content of this paper is divided into four parts: the first part is composed of the first and the second chapters,the first chapter describes the research background,research significance and the general framework and research methods.The second chapter introduces the theoretical methods used in this paper.The second part is composed of the three and four chapters.The third chapter firstly uses PEST method to analyze the external environment of baking industry.And includes the analysis of competitors and SWOT analysis.The fourth chapter focuses on the analysis of consumer demand and financial investment decision in the baking market of Beijing Institute of Technology.The third part is based on the analysis of the first two chapters,for Beijing Institute of Technology bakery shop put forward suggestions for improvement.In the last part of the paper,the feasibility of the bakery project in Beijing Institute of Technology is summarized from two aspects: economic benefit and social benefit.This paper is a practical research,make feasibility assessment of the business plan of Beijing Institute of Technology by multi angle analysis and it also can be as implementation and reference in the future.Although the research is the feasibility of baking shop in Beijing Institute of Technology.The research method of this special case and the way to solve this problem can be used for reference for other small and medium-sized enterprises.