Research On Network Marketing Strategies Of C Baking Enterprise

Under the background of the rapid development of Internet,traditional marketing strategies also need to be changed and innovating along with the change of people's lifestyle and habits.As an enterprise founded by college students in their own businesses,C baking enterprises are characterized by weak financial strength and small business scale,and are facing fierce market competition.Under the competitive pressure of large roasting chain enterprises and foreign roasting enterprises,the small and medium baking enterprises,similar to C roasting enterprises,cannot afford too much capital investment in the traditional marketing strategies and ways.It is necessary to find a new way for them to survive,develop,improve the efficiency of marketing activities and establish a nuclear core in the market.The first thing to consider is the competitiveness of the heart and the brand image.This study reviewed the development of the baking industry in China,the development status of C baking enterprise,main business,product characteristics,target market characteristics and current network marketing development.Then,from the macro and micro two levels,the macro environment of the enterprises in the four aspects of politics,economy,society and technology is analyzed,and the micro environment of the competitive advantages,disadvantages,opportunities and threats of the enterprise is expounded in four aspects,thus the internal and external state of the enterprise is mastered in a comprehensive and systematic way.Fully cognizant.Third,in view of the development status of C baking enterprise,the network marketing strategy is formulated,which involves the traditional 4P strategy,including product strategy and service strategy,pricing strategy,channel strategy and promotion strategy.Each strategy is based on the traditional marketing method and combines the status of the development of network technology.Now it shows the universality and convenience of network marketing.In addition,with a new network marketing strategy,four new ways of network marketing based on social software,integrated marketing of network,experiential marketing and direct marketing are designed for C baking enterprises.Small and medium baking enterprises are an important type of College Students' independent entrepreneurship.The research on the network marketing strategy of C baking enterprises can provide important reference for the same type of small and medium enterprises.