Chengdu Cultural Creative Tourism Industry Development Research

In the promotion of knowledge economy and economic globalization, no matter in developed countries or developing countries, as China, are confronted with hitherto unknown in the adjustment of economic structure. As a new sunrise industry, Cultural and Creative Tourism Industry has an irreplaceable role for the promotion of industrial restructuring and regional competitiveness. And as a critical industry, it has become an endogenous variable in many regions to promote economic development. In the background of Chengdu-Chongqing Economic Zone, the development of Chengdu Cultural and Creative Tourism Industry is the implementation of scientific outlook on development objective need, also be structural adjustment and growth of economy, the inevitable choice. So, the researching of development strategy of Chengdu Cultural and Creative Tourism Industry not only has important theoretical significance, but also very important practical significance.In this paper, taking the development of Chengdu creative and cultural tourism industry as the research subject, from theoretical exploration, Current situation analysis, comparison study and countermeasure analysis on four aspects.Firstly, this paper introduces the related theory of creative cultural tourism industry. In the theory part, a first, relatively detailed ground studied cultural industry, cultural and creative industries, cultural and creative industry definition and features. Second, expounds the creative cultural tourism industry development related to the theoretical basis and theoretical support.Secondly, the Chengdu creative cultural tourism industry development present situation has carried on the empirical analysis. First, from the natural resources, human resources, services resources in three aspects such as city of Chengdu tourism resources analysis. Second, development on the Chengdu creative cultural tourism industry of the overall situation of the general overview. In third, the use of SWOT theory to the Chengdu City cultural tourism industry are analyzed, on the Chengdu City cultural tourism industry advantages, shortcomings, opportunities and challenges in areas such as analysis.Thirdly, based on the domestic and foreign cultural and creative tourism industry for analysis, and summed up the Chengdu Culture Creative Tourism industry. First, the foreign culture creative tourism industry development situation analysis, mainly from the development of the current situation and development experience of the USA, Britain, South Korea and Japan four developed creative cultural tourism industry analysis. In second, the city cultural tourism industry analysis, mainly from the development of the current situation and development experience of Beijing and Shanghai for analysis.Finally, based on the above research foundation, on the Chengdu culture creative tourism industry puts forward the development target, direction and policy First, points out target and strategic goal of cultural and creative tourism industry in the near future. Second, determine the growth pole and brand image in two directions. Third, from government, enterprise, tourists three angles to analyze the Chengdu City Cultural and Creative Countermeasures of developing tourism industry in Chengdu: cultivation has the features of the cultural and creative tourism brand; to cultivate and the introduction of" Travel+creative" comprehensive talent; to create a relaxed and free environment of the industry; actively promote the Chengdu culture creative industry cluster formation, with period promoting the cultural creative tourism industry, actively create Chengdu creative cultural tourism industry development of the legal guarantee system; as a whole of government funds, increase supportive strength; to develop in response to cultural tourism industry development policies; change tourist concept, improve the cultural creative tourism product development ability; creative cultural tourism products, mining demand of Tourists Guide for tourists to participate in creative and so on.