Study On Network Marketing Platform Construction Of Green Products Deep Processing In LK Group Based On SOA

With the development of economy and the deepening of the environmental protectionconsciousness, green products have been in historic opportunity of development. As greenproducts of the leading enterprises in HEILONGJIANG province, LK puts forward higherrequest for green products deep processing business development. they change marketingmethods, integration enterprise resources, reduce the enterprise marketing costs, promotegreen products deep processing industry sustainable development. This paper in combinationwith domestic and foreign scholars based on research results, this article attempts to putforward the SOA technical architecture as the foundation, Build a fully embodying thecustomer service center, to integrate enterprise resources and solve internal businessinformation islands as to guide, in order to improve the quality of green marketing security,reduce the cost and improve the marketing LK group market competitiveness and ability toadapt to the market for the purpose of network marketing platform, for fundamentallypromote green products deep processing business LK group provide ideas for the healthydevelopmentFirst of all, paper, basic conditions for LK group green products deep processingbusiness and marketing current situation, and marketing existence problem of the in-depthanalysis, for the network marketing platform construction scheme provides backgroundbasis. Secondly, the network marketing platform construction necessity, feasibility, economicbenefit is analyzed, and confirm the network marketing platform construction goal andfunction scope. Analyzes the network marketing platform construction faced problems, andput forward the construction of green products deep processing based on SOA networkmarketing platform of the overall planning. Once more, to the green products deep processingis based on SOA network marketing platform design, including the food comprehensivemanagement module, procurement management module, sales module, logistics coordinationmodule, financial management module, information resource module and enterprise portalmodule seven parts, describe how to realize the SOA information technology with variousmarketing activities of unity. Finally, in business model, organization and management mode,operation methods, security conditions four aspects, and puts forward the green products deepprocessing network marketing platform implementation plan.