The Research On The Cross-cultural Conflict Management In Sino-French Joint Venture Enterprise

As the global economy integration, China’s accession to the WTO, China’s foreign economic cooperation is more and more frequent, success promoted the economic development of China. Over the years, China with its huge consumer market and resource advantage implementation "bringing in" policy, attract the world many multinational companies and overseas investment. According to the United Nations MaoFa organization2010statistics, China2009years of FDI (global foreign direct investment) inflows are set to reach about95billion us dollars, the second. In this situation, the French pay more and more attention to China’s investment market, more and more French enterprise in China on the land of open. In the joint venture enterprise has become law in method an important form of the cooperation between the two countries. Method of cooperation in the enterprise to China to introduce the advanced production technology and management ideas, but at the same time, because of the cultural differences between the two countries and produce collisions and conflict also has negative influence on cooperation. As we have learned, in many is a sino-french joint venture enterprise joint venture behind failure, cultural differences cause cross-cultural conflict is one of the important reasons. Therefore, how to solve the conflict, the two countries promote enterprise cultural fusion, the method of the good development of joint venture is vital, and has very important practical significance.This paper from the legal cultural differences to, mainly from the many cases induction in the joint venture law cross-cultural conflict status and influence. With multi-discipline analysis method, the integrated use of sociology, psychology and from the view of management and tools to the sino-french cultural mechanism analysis, and actual case for detailed interpretation. According to the problems and reasons and examples of successful cross-cultural management, this paper tries to put forward a china-france joint venture enterprise culture fusion effective strategy.In this paper the opening introduction, this paper puts forward the research subjects and significance, and both at home and abroad and cross-cultural management related research results are briefly analyzed, and then the related theory of cross cultural conflicts are expounded. The third part is a china-france joint venture enterprise problem analysis. The main research is a sino-french joint venture enterprise cross-cultural conflict by culture and the present situation of the impact of the conflict, and typical case to illustrate. The fourth part is research the sino-french cultural conflict across the internal cause, mainly from the two aspects are analyzed. One is the sino-french history and culture and economic system, the differences between two is under different cultural background values and way of thinking different ready-made conflict. This paper the fifth part in the preceding chapter foundation, according to the joint venture enterprise in cross-cultural conflict of the present situation and reason of, and puts forward some solutions to the opinions of the cross-cultural conflict and strategy, and case analysis. Finally, this paper the research contents, the research methods and research results are summarized.