Research On The Evaluation Of Listed Banks’ Social Responsibility

The social responsibility movement in banking sector started late, but it has become the focus of attention of the society and the media after the2008financial crisis. Requiring the banks to fulfill their social responsibility has to be the general consensus. Up to now,69banks, including the world-renowned banks such as Citibank, HSBC, ABN AMRO Bank, Barclays Bank, have joined the ranks of the "Equator banks". Banking Regulatory Bureau, the Shenzhen Stock Exchange and the Banking Association and other regulatory agencies and industry associations have issued a series of guidelines and policies on banking financial institutions to corporate social responsibility. Domestic listed banks ’social responsibility management and practices are in the forefront of the industry, so it is necessary to study it. How to evaluate the performance status of the listed banks’social responsibility? What is the real status of Listed banks’ social responsibility? Doing groundbreaking research and empirical analysis is the main task of this paper on the above issues.Domestic academic research on the social responsibility of the commercial banks is still in its infancy, the focus is limited to the motives of the banks’ social responsibility practices and effectiveness of social responsibility practices as well as foreign commercial banks introduced, fewer in-depth analysis of the literature. The research has three little theoretical contributions. First of all, it riches the study on the social responsibility of a commercial bank; second, it advances the evaluation methods of the social responsibility of commercial banks; third, it conducive to the study on the industry social responsibility. From the practice of bank social responsibility management to construct the evaluation index system and evaluation model of the social responsibility of a commercial bank to enhance and promote the social responsibility of the commercial bank management level has important practical significance for commercial banks to participate in the competition in the international financial markets and address global climate change.Domestic and international corporate social responsibility evaluation index system is more common and it is the universal evaluation index system, industry-specific evaluation index system is relatively rare. Adhere to the principle of feasibility, importance, and comparability of the combination of the index selection on the basis of in-depth study of the content structure and the theoretical logic of evaluation index system of corporate social responsibility at home and abroad, to build a shareholder responsibility from the perspective of stakeholders, employees responsibility, customer responsibility, community responsibility and government responsibility for five-level indicators of the evaluation index system, each level indicators according to the needs of stakeholders to design a number of secondary indicators.The empirical part of the year2008-2010, the Shanghai and Shenzhen16listed banks’social responsibility. Implementation status of evaluation studies, the use of the social responsibility of listed banks Evaluation Index System of a factor analysis model. Principal component analysis to extract common factors, the five common factors and orthogonal rotation, using the formula of each factor score and the composite score, the factor score rankings and score rankings, the ranking results for vertical and horizontal Analysis. As a study sample of16listed banks include Industrial and Commercial Bank of China, China Construction Bank, Agricultural Bank of China, the four state-owned banks, Bank of China and China Merchants Bank, Bank of Communications, Shanghai Pudong Development Bank, China Minsheng Bank, Industrial Bank, Shenzhen Development Bank, Bank of Nanjing, Bank of Ningbo, China CITIC Bank, Ever bright Bank, Bank of Beijing, China Bank,12joint-stock commercial banks. Research data is form the16listed banks in the publicly available annual financial report, the Social Responsibility Report and the information disclosed by the company’s Web site. Findings:First, a large proportion of the shareholder responsibilities, staff responsibilities and client responsibilities in the internal structure of the listed banks and social responsibility, a relatively small proportion of community responsibility and government responsibility, the proportion of five stakeholder responsibility in14%-23%between; the proportion of the five social responsibility factor confirms the rationality of the direct stakeholders and indirect stakeholders by the proportion of the internal components of bank social responsibility stakeholders vary the degree of influence of the banks. Second, the four major state-owned commercial banks because of low growth factor and safety factor scores make social responsibility ranked relatively rearward, social responsibility to fulfill the conditions and joint-stock commercial banks compared to the poor; four state-owned commercial banks, state-owned nature makes community about its expectations higher than the joint-stock commercial banks, state-owned commercial banks to bear the historical burden of its social responsibility is the actual performance is poor. Listed the bank’s social responsibility to fulfill situation showing a good momentum for a steady yearly increase in slow decline, in addition to the growth of factor scores, a sharp increase in safety factor, the employee responsibility, community responsibility and government responsibility factor score has a steady upward trend; growth factor subject to sustainable economic growth, will eventually tend to a fixed growth rate, the safety factor vulnerable to external financial environment changes, the sharp rise of the safety factor consistent with international and domestic economic situation improves, staff responsibility, community responsibility and government responsibility factor is a steady increase in the benefit from the attention of the international and domestic social responsibility. Fourth, within the social responsibility of listed banks in non-equilibrium state of each bank differ from the concerns of social responsibility, social responsibility development shows the trend of differentiation; listed banks fulfill their social responsibility is still in its infancy, the banking sector’s social responsibility understanding of an evolving process.