The State-owned Enterprise Culture Construction Research

Under certain historical condition, nterprise culture is common thought, style, values and behavior standard that the enterprise and its employees formed gradually in production management and the reform practice. It is the corporate personality belief and behavior. We know that, nowadays, the modern enterprise competition is becoming increasingly fierce. The competition has been deeply to culture level. The culture competition is more fierce. As a result, enterprise culture construction has gradually been accounted and listed as enterprise development strategy and the important content of modern scientific management by many farsighted entrepreneurs. In the background that economic globalization is gradually deepening, in the face of severe challenges and great development opportunity, anyone could grasp the key of sustainable development whoever could take the enterprise culture construction as the key. This paper first Outlines basic concept of culture and state-owned enterprises culture, and then analyses process and the development trends of the state-owned enterprise culture construction. As the case of practice of China First Automobile Group corporate culture construction, this paper expounds the present situation and problems and enlightenments of the first automobile group enterprise culture construction. And based on this, it puts forward measures strengthening enterprise culture construction in China from the four aspects proposes: It clears basic thought of enterprise culture construction; It grasps the core and highlights the importance to shape the soul of the enterprise; It builds the environment to construct learning organization; It constructs excellent enterprise culture construction team. This paper tries to provide theory support and practical guidance of the cultural construction of the state-owned enterprise.