| The online game industry in China after a decade of development, its market sizereached31.37billion yuan in2010, an increase of more than100times over10years ago,has become an important part of the national economy, by the widespread concern of theparties to experts. The future prospects of the online gaming industry is not a smooth ride.Through the observation of the development status of the online game industry, we can seethat the online game industry has shown signs of a slowdown in the trend. By taking thesurvey, literature and other research methods, the article on the status and opportunities fordevelopment of the online game industry to analyze, summarize the pros and cons putforward five challenges facing the online game industry: high barriers to entry, it isdifficult to form a group of competitive advantage and cluster development economies ofscale; strong brand effect, subject to the foreign gaming products; lack of human resources,research and development capabilities of online games; the objective existence of negativeexternalities of the online game, the low degree of social recognition; illegal copyinghappens repeatedly, the knowledge of online games property rights suffered violations.Meanwhile, through the application of economic theory, to carry out the online gameindustry market behavior analysis to further demonstrate the above-mentioned causes ofthe problem, background, and its objective impact on the industry caused.The end of the article focuses on the theory with practice, also use the theoreticalknowledge of public policy analysis to the online gaming industry, to a certain referencesignificance for the development of the online game industry and government departments,the decision-making. The development of specific recommendations: first, breaking tradebarriers, to enhance the online game industry cluster development and economies of scale;second, focusing on the localization of the online gaming industry, to create superior brand;third, Professional Training, improve the ability of the comprehensive developmentenhance product differentiation; fourth, the guiding role of great importance to thedevelopment of policies and regulations on online game industry, government and vendorcommunication, and a deeper use of government policy guidance and overall coordinationand strength, through the establishment of government research and policy incentives tostrengthen macro-guidance and services of government departments, and strengthen theapplication of the online game fatigue system to further strengthen the protection ofintellectual property. |
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