| The construction and operational of the Eco-tourism project requirements to achieve natural, social and human development harmony, based on this background, it bring about the eco-tourism project construction and operation very complexity, coupled with the implementation of eco-tourism project to imply the concept of sustainable development, making the eco-tourism project construction and operation of the process to face the more traditional tourism projects more risk, which is the most important factor which is constraining the development of the eco-tourism project currently. This paper reviews the tourism project and full project risk management based on the theory of the eco-tourism project risk management issues for the exploratory research.In this paper, we use the four eco-tourism project of Zhejiang Everbright International Travel Co., Ltd for the study to build a subjective evaluation based on AHP method and the entropy of the combination of the eco-tourism project risk methodology project risk evaluation mechanism, on the eco-tourism project risk assessment methods and application for a more systematic study. The study found that: manager’s profit margin is the largest eco-tourism project the potential impact of risk factors, visitor satisfaction is a full recreation managers profit status after the impact of eco-tourism potential risk source project operations. And natural resource protection, the traditional cultural heritage of eco-tourism project as an important objective of the construction risk, but also affect the operation of eco-tourism projects important risk factors. However, the construction and operational of the public infrastructure projects as eco-tourism potential sources of risk probability is not high. In addition, with the modern large-scale project designing, as construction and construction practice experience, coupling with the level of technology not only increases in eco-tourism project in the actually construction and management of the positive benefits far less than expected is very small its potential as a potential eco-tourism project is not high probability of risk occurrence. Conclusion of this study on China’s eco-tourism project risk management has a positive practical significance. |