Chongqing Tourism Promotion Research

Tourism is accompanied with the process of reform and opening up and rapiddevelopment of the industry of a rising sun, our country has now become a new growthpoint of national economy. At present, tourism products, tourism market competitionemerge in an endless stream, but many tourist destinations are lack of distinctive touristattraction brand image to obtain larger market share. The development of the tourismindustry today, in experienced resource drive, drive, drive product market and marketing,has entered the image drive stage.In the tourist destination image promotion and dissemination theory as thefoundation, the Chongqing tourist destination image promotion for research, is theimportant content of. In this paper, based on the current situation of Chongqing tourismimage promotion, from the previous academic research and advanced tourist city, touristexperience and to promote the media use of means, from the Chongqing tourismresources and the present tourism image to promote the theme choosing mediainvestigation and analysis in the promotion of Chongqing tourism image, summarizesthe status quo and existing problems. At the same time, according to the communicationtheory, determines the tourist destination image promotion of subject, object, theaudience and the media selection and application modes. Based on the tourism marketaudience had investigation and study and analysis, identifies the Chongqing touristdestination image promotion audience market and customer preference, as theChongqing tourist destination image promotion related subjects to provide guidance andreference.This study firstly tourism destination image, tourist destination image promotionand media related literature studied, analyzed and summarized research status at homeand abroad and communication, tourism image promotion of relevant theory, the touristdestination image promotion main body, object, audience, and as the basis for extendingthe audience analysis and use of media. The Chongqing tourist destination imagepromotion for empirical analysis, from the Chongqing tourism image promotionfoundation, promotion of media in the process of selection and the investigation, thecurrent theme promotion strategy and other aspects of Chongqing tourism image promotion situation, audience, media promotion and mode selection of Chongqing, outof the tourism destination image promotion of the tourist market, regional cooperationand external environment factors, finally through the case analysis compare, putforward with " Xiajiang tourism resorts " as a breakthrough point for the multiplepathways, multi-directional transmission of promotion strategy.