A Study On Electronic Banking Business Development Of MC Branch, Bank Of China

With the rapid development of information technology，the operation of socialeconomy pattern is undergoing profound changes. Based on the Internet for businesstransformation is not only the common trend of the rapid development of variousindustries, but also has become one of the key factors to the traditional industryvicissitude success or failure.For the banking industry in our country，not only face the adjustment of economicstructure, the mode of economic growth changes and the industry competition pressure,simultaneously also is facing huge impact of e-commerce and Internet innovation businessmodel. The third party payment is making the progressive realization of payment andsettlement business diversification, to provide free cross-bank transfer accounts, creditcard repayment and bill payment services, these services have been infiltrated into thebank payment and settlement and payment field. Domestic commercial banks are focusingfrom traditional business migration to electronic banking business on positioning productsdevelopment; from simple delivery of products to marketing services, will focus on thedevelopment of the scale of business expansion from steering business potential miningoperation mode optimization. With each passing day，financial industry electronic bankingchannels are completing, products is more and more rich, competition is becoming fierce.This paper attempts to Bank of China MC County branch as the research object, inthe full investigation of the bank management and operation mechanism, the local politicaland economic environment and competition situation, drawing lessons from the successfulexperience, making the combination of electronic commerce and the Internet operationmode, determine the electronic banking business development strategy of MC Countybranch. Include: determining the development goal, adjusting the organizational structure,performance evaluation, personnel, marketing and risk management and other aspects ofthe specific implementation method, steps and requirements.In order to realize the leaping development，Bank of China branch in MC mustcomply with the political, economic and information technology development trend, faceup to their own problems and threats, take the electronic bank business as the rapid development of the engine, make the innovation of marketing channels, products andmanagement method, propelled by the single transaction processing channels to integratedmarketing channel changes.