Research On The Strait (Zhangzhou, Fujian) Flower Distribution Center Operation Mode

There are rich of flowers resources in Zhangzhou territory, because it has avery long history of flowers cultivation and its ecological environment isvaried, which make more flowers varities easy to be produced and bred.According to many years’ effort, Zhangzhou flowers industry has developedrapidly, and also become one of the Zhangzhou’s Mainstay Industry. But theexisting Zhangzhou flower market operation mode is taking“company+peasant household” as the principal thing; Most market salesdepends on traditional sales model; family sells plays an important part alongboth sides of the roads and streets; It has not yet been professional market. Allof these situations have restricted the further development of the industry.In2009, Taiwan affairs office approved of setting up Strait (Zhangzhou,Fujian) Flower Distribution Center. This project will provide a high-qualitycutting-edge platform of the trade, exhibition, communication and marketexpanding; meanwhile it is a guide of all the city and province, even thewhole country’s production and sales of flowers and role mode.This article takes the example of Strait (Zhangzhou, Fujian) FlowerDistribution Center to review and sum up the Zhangzhou flowers industrymode’s status quo and existing problems firstly, and then uses PEST andSWOT analysis method to make strategic analysis of flowers collecting anddistributing center. What is more, according to comparison to domestic andforeign mature flower market, discusses the strait flowers collecting anddistributing center’s construction of project management mode. The key pointis to research the project’s management mode. Through the in-depth study ofthe centralized auction,decentralized sales way and physical market andvirtual market trade channels, this article puts forward to the trade strategiesof developing flowers auction and virtual market trade mode. And thenthrough the study of strait flowers collecting and distribution center’s supporting service mode and expand business projects, this article presentscorresponding operation mode, such as the logistics model, management mode,brand building, communication with Taiwan and flower leisure sightseeingetc., and forming a and set of present Zhangzhou development of the flowerindustry operation mode completely and suitably. Finally, here comes theadvice of related policy and security measures...