Strategic Transformation Study Of Textile And Garment Enterprises Of JinJiang City

This paper use statistical analysis to analysis of the textile and garmententerprises in Jinjiang City which the development situation and the problemsin recent years. And use the basic design framework of “external pressuresand opportunities-inherent transformation power-strategic transformationpathway " to research pressures and opportunities at home and abroad&inside and outside the economic and competitive environment changes to theoperation and development of the textile and garment enterprises of JinjiangCity and role of local government in promoting the strategic transformation ofthe textile and garment enterprises. Elaborated available textile and garmententerprises of Jinjiang City choose major strategic transformation pathway.Atlast,choose spetwolves as a case to analysis of the company’s strategicsituation changes and strategic transformation of practice.The main conclusions are: strategic transformation and upgrading oftraditional Chinese manufacturing industry is facing the issue of universality,but the choice of specific transition pathways need to consider the followingtwo differences: First, the regional level of economic development, industrialclusters differences; enterprise competitive position and its status differencesin the division of labor in the value chain.The main conclusions is a certain application value for the restructuring andupgrading of other coastal areas of the textile and garment enterprises, andother labor-intensive manufacturing enterprises.The main innovation is Strategic restructuring of enterprises is the inherentpower of the external pressures and opportunities and innovation thatcombines dynamic collaborative process, then presents a basic analyticalframework and apply it to analysis problem.