Creative Experience Travel Business Plan Of Chengdu College Students

The college students have always been full of high desire to travel.However,because of its poor consumption capacity,the market has not been paid attention to,so the lack of tourism products for university students.With the steady growth of China's economy and people's income,the consumption ability of college students has been greatly improved in recent years.And the popularization of higher education also makes the college student base bigger and bigger.According to the survey,college students prefer to participate in the trial,creative travel,in the travel process more interactive experience.This paper takes the creative travel of Chengdu college students as the research direction and presents the research results in the form of business plan.In the introduction,this paper first expounds the background,project introduction,research significance,project development planning and related literature review.Then from the macro environment,the industry environment,and the internal environment to the overall entrepreneurial environment analysis.In the process of analysis it is concluded that the project faces external opportunities and threats,as well as the advantages and disadvantages of the enterprise itself.Through SWOT analysis,the enterprise management strategy and the enterprise business level strategy were determined.Based on STP analysis,this project is segmented and the target market is selected.Finally,based on the market demand and user characteristics,the market of this project is defined as "exclusive college students 'creative experience tourism".Then,using the 4P theory,this paper expounds the marketing strategy of the project from four aspects: product strategy,price strategy,channel strategy and promotion strategy.Then it introduces the operation and management of the enterprise from the aspects of organizational framework,department function,enterprise salary management,company equity distribution,financing strategy and company service plan.On the basis of the above analysis,the financial data of the project for the next five years are comprehensively predicted,and financial indicators such as payback period,return on investment and internal rate of return are evaluated from three dimensions: higher than industry growth standard,higher than industry growth standard and lower than industry growth standard.At last,the risk assessment of the project is carried out from six aspects: policy,management,personnel,finance,strategy and market.Through the comprehensive analysis and evaluation of the project,it is proved that the project will be an executable and worthy of investment,and it has some reference to the development of the tourism industry of college students.