A Study On The Evaluation Of Retail Industry Competitiveness

In recent years rapid development of the national economy provides a goodenvironment for the development of the retail industry. Introduced with the expansionof domestic demand and a series of policies about the promotion of consumption, thesize of the retail market will continue to expand, the rate of its contribution to GDPwill continue to grow. With the acceleration of economic globalization, the retailindustry will develop into a main industry to support national economic development，increase job opportunities and bring healthy development of the entire nationaleconomy. Retail industry is close to the final consumers, this industry can get directfeedback from the consumer, closely related to the national economy and people’s life.Healthy and rapid development of the retail industry on the one hand can providebetter products and service to consumer, on the other hand can play a supporting rolein economic development. Retail industry competitiveness is an important factormeasuring of retail industry development indicator.Based on the related literature at home and abroad, this paper sums up the relatedtheory on the basis of retail industry and retail industry competitiveness evaluation.Clarified the retail competitiveness evaluation index system from eight aspects, suchas the strength of scale, industry structure, format innovation capacity, customers’need, industry development potential, industry growth, industry profitability andurban resources. With a variety of statistical tools, contrast Tianjin’s retail industrycompetitiveness with the four first-class cities of Beijing, Shanghai, Shenzhen,Guangzhou, making an empirical analysis of Tianjin retail industry, getting aquantitative analysis of the level of Tianjin’s competitiveness. Entropy method is usedto empower the evaluation index; gray fuzzy comprehensive evaluation method isused on the comprehensive evaluation of the five cities in the retail competitiveness.Get the accurate positioning for Tianjin retail industry and puts forward thecompetitive strategic choice for improving the retail industrial competitiveness ofTianjin.