Execute On Brand Calli Marketing Strategy Of Anchor Co., Ltd.in MG Environment

MG namely Management Game, the game from the United States Carnegie. Mellon University initiated, simulates the world watch industry operating environment, a multi-national team of MBA students participation. The entire software environment contains three different Universe, each Universe includes5-6worlds.There are five companies to participate in the competition each world.Each team will be participating in a simulated operation of transnational corporations, respectively, with two different production plants, which product two series production sold to the United Kingdom, Germany, China, Japan, the United States and Mexico six markets.2008MG projects a total of80teams, Northeastern University sent a group to participate in the three MG, which are located in Univese2in W04F2,W05F2,W06F2.Our team (Anchor Co.,Ltd.) in W05F2, I worked as the company’s CMO, in charge of the low-grade watch-CALLI’s marketing strategic management.On the basis of the management from2008to2010simulated by Anchor Company, the article expatiates the market managing job, including analysis with the company’s historical data, analysis to the behavior and the decision of competitors, formulates and implements of company’s marketing strategy in the market; summering and analyzing managing process under the instruction of management theory; discussing some issues concerning strategy management and marketing strategy in the real situation.