| With the improvement of our national market economy and the need to reform our educational system, those enterprises run by colleges and universities are facing many problems though developing quickly, particularly in restructuration and system innovation. Refinements are also needed in the ways and principles of management.In a macro point of view, the government has a clear outline over the reform in those enterprises, but when it comes to detailed implementation, problems like the modes of restructuring, the management after reform as well as how to relate universities to enterprises do occur. It is also important that we know how to move forward.This essay aims to analyze the status quo of enterprises operated by universities and point out the existing problems according to modern enterprise system. By contrastive study of distinct business models in various types of enterprises, the essay also states that in order to make them the autonomous, independent self-financing corporate enterprises, a "firewall" connecting schools and enterprises must be established through the reform. With the application of the theory, it offers an analysis about the advantages, disadvantages, opportunities and threats that the enterprises of YZ University are going to have in their process of reforming, thus improving its basic plan. Based on YZ University and combined with the new social requirements towards university enterprises, this essay generalizes the common university business model in Jiangsu Province. Meanwhile, it hopes that this essay can provide some constructive suggestions for the undergoing reform in university enterprises. |
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