Research On Marketing Strategy In Xianfeng Electric Group

In nowdays what many businesses face is the ever-changing market environment, this market environment such as high-tech information network technology driven and multi-cultural integration and communication brought about by the international market and diversified market environment compared with the past completely different, in this fierce competitive market, companies are faced with every test, some accurate market positioning and corporate strategic change management to bring innovative marketing allows businesses to rapidly become bigger and stronger, some enterprises have mismanagement and improper marketing to bring business to weak. Pioneer Electronics Group opportunities and threats exist in this market environment, how to develop and improve marketing strategy and marketing management standards, for companies to quickly occupy the domestic and foreign markets, to enhance the competitiveness of enterprises, encourage enterprises to consolidate the brand and product, cohesion and integration of core value chain, to promote business expansion and acquisitions to drive its rapid and stable development of enterprises. Pioneer Electronics Group Marketing Manager of the era of information technology for enterprises to gain more interest, and promote business growth and expansion has an important reference for upgrading the electrical industry in China has an important role.In this paper it starts market development status of The Pioneer Electronics Group, analyzes the company’s organizational structure and business scope, business development, combines with status and their own strengths and weaknesses of the Pioneer Electric Group to identify the environment in which the macro and micro enterprise development on the market opportunities and threats that exist in the marketing management. On the basis of the development of the enterprise’s strategic theory,it makes objectives and strategies, application of appropriate marketing strategies to establish the system of enterprise portfolio management system, marketing, and finally to imply on the Pioneer Electronics Group marketing strategy implementation and control.So that it makes the company’s future development along the established track, more bigger and more stronger.On the basic of the previous study and application of the theory of enterprise marketing management, this article comes into marketing, The paper focus on enterprise networking market and market environment of the traditional market, marketing strategy combination, this model is to develop a marketing dynamic mechanism of sustained innovation in marketing management.