Hani Terrace Tourism Marketing Research Based On Mobile Internet

Hani Terrace is an important world heritage, rich in tourism resources, and its value is not limited to China, but limited to the world. From the point of view of the production system, the Hani Terrace is a terrace civilized system that the Hani people created during1300years in Ailao Mountain. It’s a farming civilization that has heritage value. From the point of view of tourism, the Hani Terrace is beautiful scenery. The mountain gullies as jade, layers of terraced fields like the spectacular landscape of the ladder, reflecting the high degree of harmony between human and nature. It has a very high landscape value.Mobile Internet technology is based on modern communication technology and Internet technology. It’s the frontiers of modern communication and information technology. The mobile Internet is ubiquitous and all-powerful. Through mobile terminals people can quickly access the Internet. Tourism marketing through the mobile Internet has unique advantages of speed, a wide range of low-cost, good effect than print ads, television broadcasting, Internet and other traditional methods. Therefore, research-based mobile Internet tourism marketing Hani Terrace is a unique and valuable entry point, it has important theoretical and practical significance.This paper introduces Hani Terrace tourism image, products, development and its planning. Then research the mobile Internet, mainly on the development of mobile Internet technology, travel applications and mobile network. Based on the above analysis, the paper build the model of the mobile Internet tourism marketing MM-TIP that integrated use of marketing theory. Use this model, the paper build a better mobile Internet-based Hani Terrace tourism marketing program. Main content, conclusions and innovation of this paper are summarized as follows:(1) Hani Terrace tourism image and tourism products design conclusions.The Hani Terrace has unique tourism resources, the value of landscape, historical, cultural, geographic, ecological, cultural and heritage tourism image should be’South of Cloud, Ladder of Paradise’. Hani Terrace Tourism product including sightseeing, photography, travel products and experience of tourism products, leisure and tourism products and eco-tourism products. (2) The mobile Internet technology and tourism applicability analysis conclusions.Mobile Internet as a combination of mobile communication technology and Internet technology, suitable for tourism marketing. And mobile Internet, with more traditional media such as newspapers, magazines, television, radio, Internet, is faster, broader, more accurate and cost advantages. Mobile inquiry, mobile advertising, mobile communities, mobile positioning, mobile payment technology can be used for tourism marketing.(3) Build a mobile Internet tourism marketing MM-TIP model.This article construct a model of the MM-TIP based on the theory of the marketing science CI, CS4PS,4CS,4RS,4VS, to theoretical support the Hani Terrace marketing program. MM-TIP model, shortly, is the tourists-centric tourism image and tourism products marketing based on the mobile Internet.(4) Desgin a Hani Terrace tourism marketing programs based on mobile Internet.The paper desgins a Hani Terrace tourism marketing programs based on mobile Internet. The program including the marketing customer, marketing object and marketing method. The technologys of the program including tourism information services marketing, tourism club service marketing, microblog marketing and channel marketing, mobile position and digital map service marketing, and mobile payment service marketing.(5) Research innovationsResearch and innovation point has two aspects:First, the paper introduces the mobile Internet to the tourism marketing research. Reference to mobile Internet tourism marketing research, especially tourism image and tourism products, marketing research, integrated use of marketing theory, combined with the mobile Internet and tourism marketing to build the MM-TIP model. Second, design a specific tourist marketing program. In this paper, form a complete package that’s a specific marketing program and technical application of the Hani Terrace design, based on the mobile Internet.