Creative Marketing Strategies Based On The4PS Theory Of The Third Party Logistics Enterprises

With the continuous development of market economy in China, more and more traditional logistics enterprises began to transit to the modern the third party logistics enterprises, by getting rid of the original projects such as warehousing, transportation and freight forwarding industry, which is a realistic transition. Although there is a progressive development and expansion in the third party logistics enterprises of our country, it is far from perfection in its management, management philosophy, functional service, marketing and service level. With the continuous development of both society and economic, our third party logistics enterprises have to face the fierce market competition and customer personalized demand because of the poor knowledge of both the marketing theory and the logistics demand knowledge, which made many third party logistics enterprises lose their market competition advantage, deficit, or even close down and phase out our logistics industry.Under this background, from the perspective of industrial enterprise logistics demand, this article proposed an innovative marketing strategy concept based on4P+4C theory of marketing strategy which should not only follow the original4P (Product, Price, Place, Promotion) and4C (customer, cost, convenience, communication) marketing mix theory, and also should have its own nature and characteristics of marketing, through in-depth description and analysis of the status of our country third party logistics market and it’s existing marketing. From the reality of the third party logistics enterprises in our country, This article also summed up the five factors including the customer-oriented product, service-oriented sales promotion, price-oriented cost, efficiency-oriented, publicity-oriented exchange. At the same time, this article established the corresponding" one on one" marketing strategy evaluation index system. Finally, take the Valeo (compressor) Changchun limited company third party logistics enterprise as a case study, we can judge the effect of" one to one marketing" strategy application in the third party logistics enterprise by questionnaires and the application of fuzzy comprehensive evaluation method, the principles of this empirical analysis is as follow:the pursuit of customer satisfaction, reduction to the maximum degree of auxiliary products cost, consumer-oriented perspective, a definite object of the implementation of the2P+3C marketing novel strategy, in order to enhance the core competition in the third party logistics enterprise, the establishment of the efficient third party logistics channels with purpose and plan.