China's Real Estate Network Marketing Model Study

Internet is a part of the information industry of pillar industry of the national economy, another real estate of pillar industry of it and national economy influences each other and mutually combines, open the broad field for economic development, have a deep impact on people's lives. The constant growth of the demand of the real estate makes the real estate face enormous opportunity and challenge, the marketing of the traditional real estate propagates to consumers the information of the building through traditional Medias such as the newspaper, TV, radio station, etc., it is the one-way transmission of a kind of straight line. A great deal of defects exists. The combination of Internet and real estate , a new kind of real estate network marketing modes have emerged, surf the Net , combine the characteristic of the building , cooperate with the sale of the building to plan to work in project of the real estate, utilize the network technology to carry on interdynamic marketing on the net, stress the selling point of the design building, introduce the project progress in time, cooperate with introducing online dynamic sales situation , advance sale situation introduction and mortgage situation introduction and offering sell in advance on the net , online consultation ,etc. service of on-the-spot hot sales. Real estate enterprises give full play to the modern network technology advantage through surfing the Net, break through the geographical space and time limitation, release enterprise's information in time (such as building , house property , construction material , construction machinery , ornamental renovation material ,etc.), propagate the corporate image and can finish the dynamic marketing business on the net . The best combination that the network marketing of the real estate has already become real estate and Internet is checked. Real estate enterprise for competitiveness of raising, hold great opportunity and challenge that Internet bring, find the first chance, need to regard marketing mode of the network as a edge toll of enterprise's marketing.This text mainly adopts daily research approaches of management such as theoretical research, comparative study and case research, etc... In this text , to the marketing of the real estate , have studied the characteristic of the real estate market, the factor influencing consumer behavior , reach real estate consumers , its different...