Zhongshan Mobile Customer Management Of The Northern Group Of Companies Innovative Research

In recent years, personal communications market is increasingly saturated, somature personal communications market continue to tap the customer, obviously isquite difficult. Major telecommunications operators noted that the remainder of thepersonal customer market value has increasingly sparse, to understand close fight in theRed Sea in the personal customer market is not only futile, but also suffered heavycasualties, have to be developed to shift the focus of the corporate customer market blueocean.With the strategic center of gravity is gradually transferred to the Group’scustomers, China Mobile in recent years has also been strengthened in depth study ofthe management of the Group’s customers. Such as in the Group customer segmentation,marketing, service, and competitor monitoring are carried out in-depth exploration.However, there are still many shortcomings in the Group’s customer management of themunicipal company. I believe that the previous customer management studies from thecustomer’s point of view, what the customer wants the product to provide what products,what customers need service on what services, not from internal management to studythe management of the Group’s customers. Standardized processes, and efficientrefinement operations as well as the people of this incentive can also effectivelypromote the upgrading of customer management, the lack of these, both for thecustomers of the Group to study how thorough, marketing strategies and more precise, itis difficult to implement efforts go down the drain.This article will Zhongshan moved north for study, combined with customermanagement theory, process, performance management theory, research Zhongshanmobile company in northern Group client system. In this paper, customer management,process management and performance management theory research status in accordancewith the relevant theoretical analysis Zhongshan mobile management status of thenorthern group of companies, and find out the problems. Secondly, the northern area ofZhongshan mobile market environment and the Group’s customers characteristics putforward ideas and strategies for the optimization of the Group’s customer management system. Finally, to ensure operability of the strategy proposed in this paper contains theorganizational structure adjustment, closed-loop management, grading correspondingmanagement mechanism, collaborative work mechanism, flexible pay system Groupcustomers manage innovative solutions and customer marketing strategy of the Groupbased on the theory of "dual track".Ideas and strategies of this paper the optimization of the Group’s customermanagement system, not only in the north within the company have a strong innovationand practicality, even customers of the Group Management Zhongshan mobile and theentire group of companies has a certain reference and the reference value.