The H Company Present Internationalization Analysis And Implementation Of The Strategy Adjustment Suggestion

In the background of the global economic integration, the economic developmentof all countries in the world not only depend on their own conditions, the influence ofthe correlation between the countries is becoming more and more high. Enterprises asthe main elements to create wealth and provide economic increase in the world aretransforming from the localization to the internationalized in the process of globaleconomic integration. According to the international capital movement theory andmodern investment theory, when the enterprise reaches a certain market scale, and localmarket competition pattern has already formed, the market development space and thelocal resources can be used are very limited. If the enterprises want to keep continuousdevelopment and expansion, they must jump local restrictions and effective allocationof resources in a wide range of international market, And then it can be providelong-term continuously power for the development of the enterprise and provide widedevelopment space in the market competition pattern.The Chinese electrical appliances industry has become the world’s leadingconsumer electronics and home appliance manufacturing center after more than half acentury development. But the domestic consumer electronics and home applianceenterprises has also a big disparity compare with the developed country’s competitors incapital, management, technology, human resources, international merger and acquisitionin the process of such international. The overall competitive power is relatively weak.The H company is one of the largest consumer electronics and home applianceenterprise in China, it has a strong representative in the domestic industry.Firstly thisthesis studies the enterprise internationalization related theory and consumer electronicshome appliances industry overall situation of development, and then with the companyH as the research object, Based on the understanding of enterprise internationalization,comprehensive analysis the consumer electronics and home appliance industry internaland external environment, development rule and the company H internationalization ofthe current situation, Combined with the H company’s strategic target make theeffective and suitable internationalization development business strategy for this company from the own brand, overseas regional market selection, product selection, theR&D and production system construction, human resources and so on. In order toprovide the choice and reference for the company H reach the internationalizationstrategy goals as quickly as possible in the domestic and foreign incentive industrycompetition.