The Research For Issue And Reason Of The Loss In B Pharmacy Company Sales And Its Agenda

High sales’ turnover rate leads great pressure to pharmaceutical companies. How to retain and motivate talent is an essential issue of human resource management in pharmaceutical companies. This text proposes the strategy on controlling the sales’ turnover in pharmacy companies through the study of sales’ turnover of B Pharmacy Company. Other enterprises also can learn a lot from this text.This text analyzed the status quo of pharmacy industry and sales; diagnosed main influential factors resulted in turnover of sales from enterprise’s perspective sales’ perspective, social perspective; parsed some issues like recruitment, training as well as motivation system about sales by means of interview and questionnaire. This text, combined with relevant motivation theories, put forward advice on constructing recruitment, training, effective motivation system and career development programs etc. about sales. To some extent, it can be a guidance on how to promote sales’ loyalty and satisfaction. Aiming at the problems of salary management and assessment of performance in B Pharmacy Co., this text suggests that B Pharmacy Co. integrates salary and performance under the rate of sales to shape pay fairness and motivation. Through holistic analysis, established reasonable performance indices, solved some problems, such as single performance index cannot examine sales, therefore reduce the possibility of sales’ turnover according to actual state of B Pharmacy Company Simultaneously, set up alarming index based on brain drain, established alarming system of brain drain, enforced management of regulations on employees’ resignation.Through this text, we can know some common issues in sales’ management and some relevant solutions on it and learn some practical skills of marketing management. This text has a stated practical significance.