A Study On The Trade Barriers And The Corresponding Coping Strategies Of PMC’s Product Export

PMC (Shanghai Prime Machinery Co., Ltd) as a subsidiary of Shanghai Electric Group Co., Ltd, is mainly engaged in the export of fastener. PMC has grown to become the largest fasteners exporter in China with its rapid development. In recent years, the China’s export industry has faced the impact of macro international and domestic environment. So the position of electromechanical products in export industry is in imminent danger. The impact is more obvious for developed countries for the strong substitution of electromechanical products. PMC met many anti-dumping these years, such as Canadian anti-dumping, European anti-dumping, Mexican anti-dumping, Columbian anti-dumping, African anti-dumping etc. These anti-dumping affect PMC a lot.Therefore, based on the business procedure and operation pattern of PMC, the author makes a study on the anti-dumping in the export of fasteners.The thesis are mainly focused on conception of anti-dumping, analysis of the situation for PMC’s fastener products’ exportation by anti-dumping, the reason why PMC met such anti-dumping and suggestions for anti-dumping issues through adjusting of sales marketing, products structure improvement enhancing management and reducing the management cost. The author hopes to do some help for the profit increase of PMC.