Study Of Travel Behavior And Market Development Of Graduate Students

Graduate students are an important part of college students in the traditional sense. Chinahas reached153.8million of graduate students (including graduate and doctoral students)until the end of2010. Graduate student is already beginning to receive attention,whileresearch conducted specifically for graduate students travel is still blank.Research on the graduate students of colleges and universities in the country throughquestionnaires, using spss software for data statistics and analysis,and using percentagehomogeneity chi-square test for analysis of differences, and ultimately concluded.For tourism attitude and motivation, the graduate showed a positive initiative, a strongdesire and a high rate of travel rate. There are differences in levels of graduate tourismmotivation.The travel-loving of graduate are tourism products of natural landscapes andethnic customs. In travel behavior, graduate students collected travel information through theInternet and friends more than other ways. They like self-traveling with a group of friends,likeshort-time and free teaveling.They speed little and focus on tourist attractions and comfort.Travel behavior of graduate students for different grade, profession,monthly consumer regionand universities are different. Difference between graduate of professions and monthlyconsumer are most obvious.According to the behavioral characteristics and differences of the graduate,it caneffectively solve the challenges of graduate tourism market development with the individualproduct design,independent travel organizational model;time pricing,tourism creditmechanisms,tourism network information platform, targeted market promotion,differentiatedmarketing and other methods.With the increasing scale of graduate students and batch after batch of graduate studentsinto the social, the proportion of highly educated people above the postgraduate degree insociety have become more sophisticated. Now the study for graduate student travel behavior,will provide a reference for the research on travel behavior of highly educated groups insociety and tourism market development of the highly educated in the future.