The Analysis Of Chinese Cartoon Industry Chain Financing In Modular View And The Design Of Credit Evaluation Model

The animation industry is the newest industry which has been attached by the government, and the output of animation industry is increasing. Meantime, the quality of animation industry has improved, animation industry chain become completed day by day, and it has been more widely used in various fields. The development of China’s animation industry is facing extremely favorable condition and situation, but there is a big gap compared with the other animation powerhouses. In this paper, it explores financing channels and methods for the animation industry and their respective cultural industries in China by the analysis of financing model of the animation industrial chain with modular perspective, as well as enterprises credit evaluation model in the financing process.First of all, by the definition of the concept of the animation industry and its products, the organic combination of the modular theory and industry chain theory introduced, the history of the development of China’s animation industry and its main form characteristics in each process reviewed, it put forward major problems in the new era of China’s animation industry, including the plight of the investment and financing. It researched the main features of the animation industry, and found out the reasons of the plight of the investment and financing in the animation industry due to high input, high-yield and high-risk industry characteristics. Moreover, the reasons included:the information asymmetry problem of investment and financing, the lack of copyright protection measures, the lack of financing guarantees and a single way of credit rating.Subsequently, it explained the source funding and capital needs of the animation business from two aspects of supply and demand, through the analysis of the current status of China’s animation industry investment and financing. From the’supply’point of view, the funding sources of animation business included own funds, financial subsidies, bank loans, venture capital, special fund, public financing, and the future development of the animation industry should be obtained from the funding source of bank loans. From the’demand’point of view, the funding demand of animation business included fixed investment, the costing of animation production, the marketing and development of derivatives. It gave an insight into the corporate capital supply and demand situation, through the analysis of the present situation and the plight of China’s animation industry investment and financing.The financing mode of animation industry chain with modular perspective aimed at China’s animation industry characteristics was presented by the developed forms analysis of China’s animation industry chain and the development model analysis, the industry chain analysis and financing mode analysis of the animation industry in Japan and United States. Enterprise credit evaluation model was designed by comprehensive comparison of historical experience, expert scoring method, fuzzy assessment method in the financing process of China’s animation industry chain. The innovation of this model was that:First, the financing model of traditional industry chain creatively applied to the animation industry. Second, according to the characteristics of animation industry, financing contract or guarantee financing form was presented based on the conditional industrial chain. Third, the upstream and downstream enterprises were defined by the modular perspective, and different characteristics of enterprises would be more obvious. Fourth, the corresponding characteristics index was increased which has industry characteristics and apparently reflect the future development ability of enterprises.