The Incentive Effect Evaluation Study, Based On Industrial Policy To Promote The Development Of Animation Industry

The scale and extent of Animation industry development have been an important symbol in measuring the integrative competition of countries or cities. Recently, many countries and areas have made Animation industry as the strategic and principal industry, and taken relevant policies and measures to impelling its development. The concept and practice of Animation industry are becoming popular increasingly in the world. Animation industry is new-style cultural industry ,and becomes most significant effect on national economic development in developed countries, especially.in England, America, Japan. China is an ancient civilization ,there is abundant in cultural resources, compared with developed countries, China's Animation industry has fallen behind in some areas. In recent years,Chinese government pay close attention to the development of China's Animation industry.but, The result of these policies not immediately apparent, issues may arise from that there is not a set of profit models which enterprises make profit in China. Because Animation industry is emerging technology industry, it is unclear that domestic enterprises understands properties and processes of growing of China's Animation industry, therefore, he theoretical model of fuzzy grey assessment was used to study effect of Policy-promoting of China's Animation industry of stages of growth in the life cycle of a Animation industry quantitatively, in order to provide a multiple objective decision for Policy-promotings of choice in different stages in the life cycle of a Animation industry in China.Due to the fuzziness and uncertainty of evaluation indexes , Analytic Hierarchy Process is adop ted to determine the relative weight of individual index in effect evaluating of Policy-promoting of China's Animation industry of stages of growth in the life cycle of a Animation industry quantitatively,. The information involved in effect evaluating of Policy-promoting of China's Animation industry of stages of growth in the life cycle of a Animation industry is often fuzzy, grey, without definite quantitative correlation. Aimed at the fuzziness and uncertainty of evaluation information, a model for evaluating effect of Policy-promoting of China's Animation industry based on the fuzzy white grey correlation theory is established and used to evaluate concrete effect evaluating of Policy-promoting of China's Animation industry. The results show that the evaluating model is impersonal, simp le, and of p racticability.With a base of prophase investigation of the current development of animation industry of Chengdu, proceeding from the characteristics of culture and investment, and compared with the fuzzy white grey correlation theory was used to evaluate effect of Policy-promoting of Animation industry in Chengdu, the paper puts forward the author's own viewpoint of the development of animation industry of Chengdu. The fuzzy grey assessment model provides more objective technical means for effect evaluating of Policy-promoting of China's Animation industry.Form the contrastive analysis on actuality research at home and abroad, analyzing its industry chain and integration, trying to validate the conclusion and give five kings of advices.