New Generation Peasant Workers Venture Path Case Studies

Migrant workers is our country from agriculture civilization to industrial civilization, from planned economic system to market economic system transformation in the process of present rural labor force to cities to other industry, mass transfer social phenomenon. Over time, migrant workers gradually renewal, quietly appearance is eighty’s was born of a new generation of migrant workers, the society and the academic common will this special group called "new generation peasant workers". New generation peasant workers have many remarkable features: they under education degree, material and spiritual enjoyment, occupation expectation requirements is much higher than the old peasant workers, has the very strong intend to embody the city life, trying to get the city social identity.However, due to the special national conditions in China, the city is difficult to quickly complete digestion and absorption from the countryside of the working population, plus annual graduated students and urban laid-off workers to of jobs in the competition, creates a part of the new generation peasant workers migrant workers employment difficulty is big, low income. This makes new generation peasant workers to no longer simply selling labor in exchange for low amount of income, many new generation peasant workers on their own to choose for yourself for a place in the city. But business is a high-risk economic activity, for the lack of resources and experience new generation peasant workers speaking, failure rate will be higher. In order to improve the success rate of new generation peasant workers entrepreneurship, the new generation peasant workers entrepreneurial questions theory research and practice research are very necessary. In recent years, there are many scholars begin to pay close attention to the problems of rural migrant workers in Cenozoic, but research is mainly concerned with new generation peasant workers, such as concept definition, the particularity of the new generation peasant workers and the civilization of the new generation peasant workers, the new generation peasant workers entrepreneurship research less.So this paper on the basis of previous studies, based on the classical business model analysis entrepreneurial venture path, and then use the case analysis, constructing the new generation peasant workers’entrepreneurial path. And according to the characteristics of the new generation peasant workers venture path with related theories put forward some corresponding policy Suggestions. The main research contents are:(1) First reviewed the literature related to entrepreneurship theory, including the entrepreneurial motivation theory, entrepreneurial opportunities in theory, entrepreneurship resource theory, business process theory research review, and then the new generation peasant workers, business mode, such as business path concept is defined.(2) From more than30new generation peasant workers business cases selected representative four new generation peasant workers venture case, the four business case respectively in the case analysis, combined with the related theory of entrepreneurship is derived their entrepreneurial path, reoccupy span case analysis method to four cases span case comparison and analysis each new generation peasant workers of different business path, summarized the new generation peasant workers survival entrepreneurial venture path model and opportunity type business venture path model.(3) According to the characteristics of the new generation peasant workers venture path, analyzes new generation peasant workers entrepreneurial process middling obstacles, combined with scholars to solve the "Agriculture, countryside and farmers" problem and entrepreneurial research puts forward policy Suggestions related to.