Countermeasure Research On How To Speed Up The Upgrade Of ZhangZhou Flower Industry

Since ancient times, flowers have been considered as the symbol of beauty and got much special preference from people. With the life standard enhanced and the consumption concept changed, flowers have been widely accepted by thousands of households as popular commodities instead of consumption luxury. The market space of flower consumption is infinitely wide and the flower industry in China is rising sharply. This paper is of great significance, as it is set in such background to study the development of Zhangzhou flower industry.Flower industry is an important part of agricultural development project, and its progress, for Zhangzhou which is an agricultural city, provides a boost to the local economic development. This article is based on the reality and mainly focuses on the current development situation of flower industry.In terms of special flowers product in Zhangzhou, it makes detailed analysis and exposition on several aspects, such as production and management, brand building, market construction, standardization and so on. This paper also adopts SWOT analytical method to make a more comprehensive and objective analysis on the advantage, problem, opportunity and challenge of the flower industry development in Zhangzhou, and expounds the disadvantages of the flower industry development, such as the small scale of enterprise, the low level of industrialization and flower standardization, the backward of production and so on. Then it puts forward the strategic positioning of upgrade industry and some countermeasures and suggestions on promoting the rapid upgrade of flower industry in Zhangzhou, such as increasing policy support, optimizing industrial structure, reinforcing scientific research input and so on, hoping to provide some feasible reference advice to the development of Zhangzhou flower industry.