Weifang Regional Mice Tourism Development Research

Since the1970s, especially since the reform and opening up, China’s exhibition industiy gradually grow and develop, and present the trend of expanding from one city to the second and third tier cities. Accompanied by the gradual expansion of related industries, professional venue construction is maturing and growing role played by the exhibition industry in national economic development.The convention and exhibition industry and tourism there is a natural coupling relationship, MICE tourism is an emerging form of tourism With the increasing number of conferences, exhibitions and tourism matures. Has good prospects for development and development potential due to its huge economic and social benefits, and the rapid development of MICE tourism hot spots of the current development of China’s tourism industry due to the widespread concern, known as the "city of bread" and "touch window to the world,"has also become a research focus of academia.After the reform and opening up, Weifang region’s tourism industry has been rapid development of MICE tourism and even once walking in the forefront of the domestic cities. Weifang International Kite Festival is the country’s first organized by the three main sections-the beginning of the Weifang area of MICE tourism started kite from the first session will be held. Weifang region’s unique geographical location, mild weather conditions, a rich cultural heritage and rich tourism resources, coupled with the appropriate economic conditions for MICE Tourism With the rapid development of the premise and foundation. From1984to present, Weifang MICE tourism has gone through ups and downs nearly30years, during the brilliant but also have a dim, high tide and troughs. From the original only to the economic benefits for the purpose to present to promote all aspects of the comprehensive development of the Weifang area of MICE tourism has gradually moved toward the track.With the MICE tourism around the universal attention, Weifang region by powerful competitive pressure from the province and other parts of the country MICE tourism. As second and third tier cities, how to survive in the cracks, Weifang region MICE tourism need to think about. In view of this, the article analyzes the status of Weifang Area Convention and Tourism, and borrow the SWOT model of a comprehensive analysis of the advantages of Weifang Area Convention and Tourism, weaknesses, opportunities and threats in all aspects of its problems, the need to optimize the relationship between the focus of the study. On this basis, from the perspective of government, market, human resources, regional cooperation, the Weifang region MICE tourism strategy for sustainable development measures, and the leading products of Weifang in MICE tourism-Weifang International Kite Festival is an example of which brand strategy, to focus on.