A Research On MICE Tourism Development Based On The Co-operation Of MICE Industry And Tourism Taked Dalian As Example

The MICE tourism, the outcome of the development of MICE industry and tourism to the certain stage, having great economic and social potentiality and favorable development prospects, is called"gum on the imperial crown". The development of the MICE tourism, infused into a new vitality for the city economy development, many domestic and international cities take it as an important aspect in the economic development, therefore, it has become a spotlight of tourism development research.This text mainly takes Dalian as a subject, it has a glance about the background and meaning about this paper ,introduce the research on the MICE tourism development in home and abroad. On the foundation of studying the definition of MICE toutism, this paper reveals some features and basic function of MICE tourism and the relationship of the MICE industry and the tourism. The theretical study is a preparation for analyzing the development of Dalian's MICE tourism. On the foundation of introducing the present condition of the MICE industry and tourism developing in Dalian, this paper sums up the present condition of Dalian's MICE tourism, analysis the basic developing condition, especially analysis its exiting problems. Then put forward Dalian's MICE Tourism Development Goals target, this paper puts forwards some conclusions and suggestions to promote Dalian's MICE tourism developing in management system, economy construction, market environment, basic faclities, brand marketing, district cooperation,corporation innovation, the talented person's developing etc.The innovation of this paper lies in putting forward Dalian's MICE Tourism Development Goals target and the development strategy of Dalian's MICE tourism, and it has certain reference value.