Quality And Dynamic Factors Of Inbound Tourism Development

Inbound tourism plays an important role in the development of China's tourism industry.With the increasing influence of China's international role,the interaction between countries and countries becomes more and more frequent,and it provides a powerful opportunity for inbound tourism development.In this context,the quality of China's inbound tourism development and its driving force mechanism are very worthy of discussion.This paper analyzes the inbound tourism flow from two parts,the national macroscopic dimension and the medial dimension of 31 provinces of measuring the number of inbound tourism and inbound tourism income from 1990 to 2014.The data shows that the national of inbound tourism flow is increasing year by year.In the 1990s,the number of inbound tourism grew significantly.In 2006,the rise of rate slowed down quickly.The average index of inbound tourism reaches 3.48,showing "M" type growth mode,and the economic benefit of inbound tourism is high.From 31 provinces and cities dimension,inbound tourism flow from the east to the west decreases gradually.In terms of the income of inbound tourism,the development of the eastern,central and western regions is complicated.It can be divided into four types about effective improvement,gradual regression,fluctuation increase and fluctuation decline.According to the two evaluation criteria of the number of inbound tourism and the income of inbound tourism,the "Boston" matrix model is introduced to classify the inbound tourism quality of 31 provinces into 4 different types,and different types have different formation mechanism respectively.Finally,the paper refers to the other researchers about the factors of influencing the inbound tourism flow,and selects six major factors.The result shows that the degree of economic development and the convenience of international traffic are the two most important factors.The tourist attractions and the trade development of import and export also have some positive effects.The international exchange rate and social culture level have fewer effects.Based on this,some suggestions are put forward to optimize the quality of inbound tourism.