Seasonal Characteristics And Spatial Analysis Of Shanghai Inbound Tourist Market

Shanghai, as an international metropolis, is a well-known tourist city in the world, inbound tourism occupies a considerable proportion of the Shanghai tourism. And tourism seasonality can restrict sustainable development of local tourism, so tourism seasonality research is an important topic of tourism research. This article selects 19 Shanghai inbound tourism tourists’(region) from 2004 to 2014 the number of visitors every month as the research object, the tourism characteristic of seasonal and spatial analysis. Using the seasonal index, analysis of Shanghai inbound tourism tourists’ present seasonal characteristics, combining qualitative analysis and quantitative analysis, research into the cause of seasonal characteristics, finally put forward the corresponding countermeasures in order to help Shanghai inbound tourism marketing.First,this paper reviews the related literature of Shanghai inbound tourism and tourism seasonality, combed the relevant theories of tourism seasonality, the inbound tourism source markets, the number of inbound tourism, tourist foreign exchange income, tourism seasonality is defined.Secondly, the Shanghai domestic tourism overall characteristics and seasonal inbound tourism overall comparison and analysis of the seasonal characteristics, concluded that Shanghai inbound tourism overall less obvious seasonal characteristics.Again, the inbound tourism on the tourists’(area) the seasonal characteristics of tourism. Through the analysis of the tourists’(monthly index), concluded the tourists’(area) there is a big difference between monthly index, with the Shanghai inbound tourism had different average index, Shanghai tourists’ seasonal characteristics(region) entry tourism than Shanghai inbound tourism overall weak seasonal characteristics. By studying the tourists’(area) the seasonal intensity, concluded that the main Asian tourist market(in addition to Indonesia, Singapore, Thailand, Malaysia) travel less obvious seasonal characteristics, average monthly index are smooth, light is high and low concentration index, including South Korea to Shanghai tourism traffic seasonal strength is low, and no season, and next in Hong Kong and Taiwan, Japan next, finally is Macau and the Philippines; Indonesia, Canada’s tourism is most obvious seasonal characteristics, the season is more,and high concentration index, low light prosperous than Malaysia tourists into the seasonal characteristics of Shanghai tourist traffic also more obvious; The European tourism market, the United States, Singapore, Thailand, traffic concentration between the former.Finally,according to the analysis of the seasonal characteristics of Shanghai inbound tourism from the tourists’(area) and tourist destination, this paper analyses the causes of two. Never for Shanghai inbound tourism development puts forward Suggestions for the marketing and promotion.