The Research Of Mice Tourism Development In Langfang City

As a new kind of popular forms of tourism, MICE tourism, which draws attention from more and more countries and regions, is called the diamond on the crown of tourism. It was not started early, but it has developped very fast. It has become a new bright spot of China's economic development. MICE tourism has good prospects for development and has become the new hot spot for the tourism academic research and tourism development.Because of the advantages of area and rich resources of both human and nature, Langfang City is active in developping different kinds of modern tourism, just like MICE, golf, spa, folk, study, ecology, shopping, etc, which are adored by the tourists."Leisure Business Center around the Boihai Sea"and"MICE City"is the main destination of Langfang. The city has planted to develop tourism by its characteristics tourism resources in order to attract the tourists from domestic and abroad, especially from Beijing and Tianjin.MICE tousrim was originaed 1990s, which has made a great progress and has played an important role in the economic development area. But for the understanding, development, operation, management and research in this field is still relatively low level, with the domestic MICE market competitiveness compared with developed cities, is still relatively weak influence is still relatively low. The aim of this essay is to study about the Langfang City how to be the well-known MICE City.On the above research purposes, this article the latest statistical data and policy documents for the foundation, through literature research, case studies, comparative analysis, field trips and other methods, summary statistics, analysis, updating the Langfang MICE basic data to fill the Langfang City MICE tourism research gaps. Through the investigation and the status quo on the MICE tourism market investigation and analysis of the constraints found in Langfang City, MICE healthy and sustainable development of the problem, and put forward constructive ideas and solutions to the Langfang City.The main contents and progresses are:1.Through the MICE concept, characteristics, the role of the basic issues of research and analysis, the development of MICE tourism Langfang theoretical basis.2.Through the development of MICE tourism in Langfang the basic conditions for the development of MICE tourism in order to assure potential and the opportunities and threats that the city faces.3.In the development of MICE tourism promotion, by drawing on advanced experience at home and abroad, and tap the local cultural content and tourism resources, form the characteristic MICE tourism products, in order to Langfang to be targeting the development of MICE tourism.4.By analyzing the studies, Langfang City, Exhibition and Tourism Development to provide some reasonable, workable and forward-looking strategy for the management of relevant industries in the formulation, implementation Langfang MICE tourism development plan to provide some reference value and recommendations to guide Langfang MICE tourism development to achieve Langfang MICE rapid economic development.