Research Of Customer Relationship Marketing Of M Beauty Company

With the development of the economy, the progress of the society, the continuous improvement of the degree of urbanization, people’s quest for beauty is increasingly common, and beauty has become a necessity of life. During twenty years of the development history of the beauty industry, the industry as a whole has showed the scale of leapfrog growth, and it will become increasingly large in the proportion in the service areas, and is an important industry to stimulate domestic demand and the development of the economy. However, with the rapid development of the industry, beauty companies aggressively expand; customers accumulate more and more slowly, and increasing staff turnover. The development of the industry is facing severe challenges. The development of relationship marketing theory provides a guideline for beauty companies to explore new marketing model.As a new marketing paradigm, relationship marketing has been paid more and more attention. The theory of relationship marketing was proposed and developed in western countries in the1980s and it based on the system theory. It emphasizes that the business philosophy should be relationship-oriented, and that enterprise marketing activities is an interactive progress between the businesses and consumers, suppliers, distributors, competitors, government agencies and other stakeholders, and that it is an activity to identify, establish, maintain and consolidate the relationship between the business, the customers and other stakeholders, and that customer relationship marketing is the core and the end-result of the relationship marketing.This article chooses relationship marketing strategy of the beauty business as a theme, and customer relationship as a breakthrough point. From the viewpoint of improving the competitiveness of the beauty business, the article proposes customer relationship marketing strategy that complies with the development of the beauty enterprises. The article firstly systematically discusses the relevant theory of relationship marketing and customer relationship marketing and lays a theoretical foundation for the customer relationship marketing strategy. Secondly, based on elaborating marketing present situation of M business, it analyzes the existing problems of the customer relationship marketing status quo in the marketing process of the beauty industry. In the light of the existing problems, the article analyzes marketing environment of M business. Finally, on the basis of successful enterprise customer relationship marketing of Mary Kay beauty business, customer relationship marketing of M business is designed. It hopes to bring about the strong practical guidance for the future development of M beauty business and it will be significant to the sustainable development of the beauty industry and enterprise.