| In present information age, under the new media environment, businessmarketing has developed into a new height while changing with the ages. Enterprisesis paying more attention to communication and feedback, even consider that businessmarketing and communication are inseparable aspects. This study is based on onlineapplication of new media, from marketing and economics perspectives, analyzes thenew media environment of the network media. Exploring micro-blog and many othernew media in dept in the marketing model of the correlation and difference, to fullyexamine the new media in the marketing modes of the important characteristics ofnew media development, demonstration, and on its modes of marketing analysis andforecasting, in favor of network new media in the commercial development of furtherdevelopment, the development of the traditional network the media has practical andreferential value.Internet companies, as new media enterprises, to a certain extent, will becomethe model of business marketing innovation. Under the new media environment, howwill Internet marketing transmit? In how many ways of marketing communicationswill the traditional enterprise marketing dissemination change? In the practicalcontext, realistic characteristics and shortcomings and difficulties facing internetenterprise marketing dissemination are necessary for us to do further research on atheoretical basis.This article, from the marketing and economics perspectives, analyzethe new media environment of the network media. Taking micro-blog marketingunder new media environment as typical case, introduce, analyze and summarizeinternet enterprises that are struggling in dilemmas, which should pay more attentionto exploration of new marketing modes. Only by utilizing a marketing tool that suits those internet enterprises, combined with the traditional business marketing modes,can they integrate a massive strength so as to posses stronger competitiveness in thenew media environment. |
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