Study On The Sale Business Process Improvement Of Liaoning3547Corp

Sales activities for any business, is undoubtedly the most important, and mosthave a direct link in the value of. In fact, the viability of enterprises as well as thesustainable development of enterprises capacity cannot be separated from the valuecreated by the sale of part of the enterprise. Good sales business processes to betterpromote the launching of sales, so as to create more value.Liaoning Province3547Co., Ltd. was founded in1969and in2007as a whollystate-owned enterprise restructuring companies. Department of General LogisticsDepartment Quartermaster military market, the main products87polyester mosquitonets, plastic basin, bulletproof helmets. Liaoning Province3547Co., the generalsituation of the research and analysis of the status of the company’s original salesbusiness processes, we found the original sales business processes, there are at leastthree issues: first, as the company’s market gradually pioneering3547Co., Ltd.,Liaoning Province, and gradually open the civilian market and overseas markets, thecompany also began to diversify, personalized, original sales model sales (fixedmarketing "+" insurance reform ") has behind the existing sales and sales assignments,the same time, the organizational structure of the original may occur to adjust to thenew way of sales; Second, customer management processes did not play its true role.Current customer management merely on the basis of the maintenance andmanagement of basic customer information, the actual sales activities, businessesshould be more and more need to focus on customer credit situation, the return rate ofcustomers, customer return rates and other information; Third, sales expensemanagement process should have selling expenses (advertising costs, customerfeelings maintain costs, etc.) should generate sales activities budget, accounting,analysis, the fact3547Co., Ltd. in Liaoning Province The department also doing salesand customer the related notes management of work, that is, the department is morelike a sales Management Division within the Ministry of Finance. Three3547Limited sales business processes of Liaoning Province to re-designand business process improvement programs, including the organizational structure toimprove the design, sales, business process improvement design, as well as newprocesses organizations safeguard mechanism design, the design of the new processorganization incentives, new processes, organizational monitoring mechanism design.Finally, after more than a year business process reengineering implementation ofthe project, the completion of the increase in sales orders (business processingcapabilities), enhance customer return rate, many indicators of the decline in thenumber of returns, and enhance market customer satisfaction, etc.. As can be seen,this3547Limited sales of Liaoning Province, business process reengineering is verysuccessful recycling after the effect is very significant theLiaoning Province3547, forinstance, completes the sale of the business process reengineering, the productionenterprise sales business process reengineering actual significance.