Shanghai New Energy Automobile Development The Necessity, Possibility And Path Selection

Automobile industry is a pillar industry of China’s national economy, which isclosely related with people’s living and has become an indispensable part of modernsociety. However, the traditional oil-fuel automobile industry, providing people withfast and comfortable means of transportation, at the same time, is increasing thenational economy’s dependence on fossil energy, and the contradictions betweenenergy production and consumption. Due to the use of gasoline which is made by theoil as fuel, our traditional automobile industry not only increases our dependence onoil, but it is also a major source of environmental problems. And we need to developnew energy vehicles to increase Competitiveness in the automobile industrycompetition around the world. The development of new energy vehicles has becomethe future direction of the automobile industry.This paper is divided into five chapters by focusing on the necessary, possibilityand the effective development path of promoting the development of new energyvehicles in Shanghai. It introduces the study background of this paper and previousresearch results, points out the research methods and innovation of this paper in thefirst chapter. Chapter2describes the definitions and classifications, and evaluates theadvantages and disadvantages of the different new energy vehicles that appear in thispaper; it also introduces the theoretical basis of this article.The third chapter is an analysis of the necessary of the new energy vehicledevelopment. It explains the background of the new energy automobile industrydevelopment, including the relief of the energy crisis, the reduction of the pollution,and the trend of enhancing industrial competitiveness and further developing theautomobile industry; introduces the development status of the world’s new energyautomobile industry; analyze the status of the new energy automobile industry andindustrial competitiveness in China by using the theory of industrial competitiveness.The fourth chapter is an analysis of the possibility of the new energy at this stagevehicle development in Shanghai. According to the policy and the development statusof new energy vehicles in Shanghai, SWOT analysis is using to analyze shanghai newenergy industry development and identify the external opportunities and threats, aswell as the advantages and disadvantages of the development of new energy vehiclesin shanghai.The fifth chapter is about the selection of effective paths to the development of new energy vehicles in Shanghai. This chapter divides the new energy automobileindustry chain into four areas. They are technology research, production, marketingand consume support, after-sales service and support facilities building. It givesseveral valid paths to the future development of new energy vehicles in shanghai bycombining with the real situation in Shanghai, as well as foreign advanced excellentexperience in this filed.Based on the above research, this paper finally reaches a conclusion which isabout the effective paths to the future development strategy of new energy vehicles inShanghai. As follows: Promote the integration of resources and establish the industryalliances in the technology research area. Vigorously develop hybrid electric orelectric buses, also natural gas vehicles in the production area. Promote private carconsumption relying on the exemplary role of the bus consumption and automobilefinance product innovation in the sales and consumer support area. In the after-salesservice and infrastructure area, build electricity charging network, including a largenumber of charging stations, or rebuild gas stations to create convenience for theusing of new energy vehicles in Shanghai.Because of the time, this paper has been written too hastily, so there are somedrawbacks in this paper. I hope I will have another chance to do further research onthe basis of this article in future to give more and better advices for the developmentof new energy vehicles in Shanghai.