The Choice And Strategy Analysis Of Getting Outside Mode Of Medium-sized And Small Enterprises Of Yunnan Province Biased On The Bridgehead Strategy

Globalization and regional economic integration are the trend of world economic development.it is the first choice for those important countries to build the economic and trade cooperation for better development. The medium-sized and small enterprises have built a good relation with the neighbor countries after a long time trading in border area.So it is easier for those enterprises to develop the resources in those neighbor countries.The low level needs from those neighbor countries provide a opportunity for those medium-sized and small enterprises with their technology and equipments.But those investments have both advantage and disadvantage.This thesis focused on the feasibility of those enterprises in investing Southeast Asian countries with the research on analyzing the current situation of those enterprises at the background of Development of the West Regions and ASEAN Free Trade Area on the spot.This thesis firstly conclude the trading theories of those medium-sized and small enterprises in Yunnan province.And then analyzed the necessity and possibility of those enterprises in getting into the southeast Asian countries market. Finally, the author gave the suggestions and strategies for those enterprises in developing in those Southeast Asian markets.