The Choice Of Logistics Mode Of Home Appliance Chain Industry

The new century online shopping has become the consumption habits of young people, statistics show that by 2014, China has 610 million Internet users, online shopping accounts for more than half the number of which has reached 2.4 trillion yuan turnover.Careful study of turnover found that China’s online shopping mainly in clothing, books, cosmetics, and home appliance industries.FMCG buy a small percentage of the daily net purchase. FMCG is the people’s daily necessities such as food, personal hygiene items, tobacco and alcohol. If consumers buy such products, the higher the frequency of the time, the traditional electronic business platform is difficult to meet the needs of consumers in this environment derived,but it comes to online and offline (020) business model, part of the solution electricity supplier’s short board that can quickly adapt to consumer demand. Chain retail industry has the advantage that the number of multi-shop, have a physical store to solve business platform under virtual stores only disadvantage. Tang Jiu line of hypermarkets conducted on a convenience store in this environment was born, for the needs of online staff to provide a platform, but also provides a store for the offline staff. At present, domestic and international logistics management research in theoretical relatively mature, but the domestic retail industry chain is not enough in-depth study of the distribution model, the traditional Tang Jiu has been in self-distribution model for a long time. Our retail distribution model has supplier delivery mode, self-distribution model and third party logistics model, at the background of 020, Tang Jiu line in response to the growing demand, in the end what kind of logistics modeL will take? This is of great significance to retail chain for which logistics model it take at the background of O2O.This paper studies the process by relevant literature, logistics mode electricity supplier under the qualitative and quantitative analysis, case analysis and other methods. Firstly, the chain retail industry, conveniencestores and other related theories and background; analysis of the concepts of logistics and distribution,020, e-commerce and convenience store chain, to understand the context of the relevant advantages under 020 convenience store chain; the summarizes the advantages and disadvantages of the three distribution model, summarized in the background 020 key indicators affecting convenience store chain logistics and distribution will be explained, pointing out that the study of the distribution pattern is very important. Secondly, qualitative basis SWOT and AHP methods, analysis of factors affecting distribution patterns and build decision models. Finally, based on Tang JIU convenience store distribution model to analyze, draw conclusions. Under the proposed O2O background, convenience store chain in the proposed distribution pattern making, provide online and offline select retail chain logistics and distribution model for theoretical guidance.