Research On Cultivating The Core Competition Ability Of Hunan Fresh Goose Industry

Modern economic society is a competitive society, the competition of modern enterprise is actually the competition of the core competitive ability. Since the reform and opening, with the rapid development of the market economy of our country, especially joining the WTO, the competition between the enterprises is fierce. All enterprises are facing the problem of survival and sustainable development, enterprises put more and more attention on the cultivating and promoting the core competitive ability. In recent years, food safety problem occurs repeatedly, the agricultural products processing enterprises in our country are facing double pressures:the fierce market competition and the severe trust crisis. How to withstand the test of the market in the fierce competition environment and trust crisis is an important issue for every agricultural products processing enterprise. The author believes that the key is cultivating and promoting the core competitive ability.The paper expounds the connotation of enterprise core competitive ability and components, draws out the features of core competitive ability for breeding processing enterprise:quality reliability, resources uniqueness, supply chain extension, concept of green, and the main influence factors:enterprise management mode, human resources, business leader’s quality, supply chain, financing channels, etc, then analyzes the present development situation of Hunan Fresh Goose Industry Co., LTD and the competitive environment, gets the conclusion that the company has such competitive advantages: good varieties、good development foundation、strong government support. But at the same time, points out that disadvantages also obvious:the quality of the staff is not high, the product research and development ability is not strong, marketing capability is not strong, the enterprise culture is not enough, the enterprise information construction lag behind. Finally, the paper puts forward the suggestions that improving product research and development system、market marketing、the enterprise culture、human resources management、enterprise information construction and industrial policy support.