Nanchang County Farmers In Rice Production Behavior

The rice production of farmers’ behavior is an important factor to affect the supply of farm income and food stability. Farmers is the implementation of the agricultural production, closely related to the development of agricultural production and farmers, farmers’ production behavior will result in the direction of the agricultural industry, as well as the supply of agricultural products on the market, farmers’ production behavior to guide the trend of fanners’ income levels. Farmer production behavior characteristics, influencing factors, the transformation of the agricultural structure adjustment, increasing farmers’ income has a major significance.Research ideas of the article:This article is from the farmers in rice production behavior perspective, with the help of fanners behavior theory, sustainable development theory, utility theory, select Nanchang County70farmers to study the use of descriptive statistics, survey research, specification analysis methods, decision-making behavior of fanners in rice production, rice production mode choice behavior of rice varieties to choose to analyze the behavior. The problems of the government and farmers in rice production, the corresponding recommendations and policies to promote rice production to sustainable development.The main conclusions of this article:(1) the behavior characteristics of the farmers in production decisions. Choice behavior is experiential, innovative and conservative, imitative and herd. Production behavior of farmers and cultural level, as well as funding and other factors affect the scale of production and farmers. The choice of rice varieties subject to market conditions, the combined effect of the seed price growth cycle.(2) the conclusion of the influencing factors. Fanners in rice production by the double impact of external factors and internal factors, external factors, including land investment, capital investment, production costs, information resources, systems and policies. The internal factors include the amount of labor and quality production of the skilled labor force, the head of household age.(3) behavioral performance analysis conclusions. Economic benefits directly restricts the sustainability behavior of farmers in rice production, only the labor of farmers’ economic interests, the farmers be able to continue reproduction. The current rice cultivation to certain economic benefits. Rice farmers in the production process, the use of chemical fertilizers on the environment destruction. The farmers’ main income comes from food income, chain extension of the rice industry to a large number of related industries, providing a large number of jobs.Based on the above findings. This article provides the following recommendations:economic benefits to improve farmers grow rice, and guide farmers to the land transfer, so that the rice production, industrial management, increase investment in education, improve the comprehensive quality of farmers, improve food quality, increase the protection of ecological environment.