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The Magic Car Auto Service Corporation Ofkunming One-Stop Service Development Research

Posted on:2013-07-01Degree:MasterType:Thesis
Country:ChinaCandidate:W W FanFull Text:PDF
GTID:2249330395967234Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Along with the automobile industry, motor performance improved and perfected constantly, the car already became the people to live the main material conditions, in the life of people more and more important role in. And the rapid popularization of automobile consumption, encourage people to buy the cars after maintenance demand also rises quickly, after the car market also immediately arises. Around the car produced by the various services, such as car decorative beauty, car maintenance, car modification, car repair, car rental and other consumer demand growing. So the car after the market has become a huge huge consumption potential of the market, has a broad customer base and development potential, therefore, also caused the attention of numerous enterprise, many enterprises have started to enter the car market after the service in the army. However, due to this market with lower barriers to entry, also make the market dragons and fishes jumbled together.Magic Car is Kunming auto market after a car service company. Since entering the market, although there are a large number of customer resources have made good performance, but in the car market after the development of blowout is involved endless price war, labor shortage, lack of technology and so on nightmare.This paper on China’s auto market after the stage of development, existing problem, market opportunity and challenge undertook an analysis, on this basis that the auto market development prospect is good, have larger development space; secondly, further to Kunming Magic Car Auto Service Corporation surrounding the PEST environment and competitive conditions. Thorough research; again, to Kunming Magic Car Auto Service Corporation in the bottleneck in development and problem, it proved that the new vehicle one-stop service development need, put forward to develop the new vehicle one-stop services to lead Magic Car Auto Service Corporation get out of the present predicament of ideas; finally, from the service differentiation, subdivision of service selection, talent introduction and support, providing network services, to build up quality service brand and so on Kunming Magic Car auto one-stop service safeguard are discussed.
Keywords/Search Tags:One-stop service, Development, Magic Car, Kunming
PDF Full Text Request
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