XX International Motown Pre-Project Planning Research

The automotive industry has become a pillar industry of China’s national economy. With the automotive industry in China to become the world’s production and sales, has become the world’s largest automotive consumer market, the world’s largest automotive consumer groups, is the largest car manufacturing brand market. But the construction of the car market is lagging behind and lack of co-ordination and Urban Development huge contradiction with the social, prominent urban construction and planning, urban environment, urban transport, urban environmental protection, social and energy on a range of issues, such become increasingly prominent, increasingly fierce game limit line purchase of emerging, how to build a new car park, the Motor City? Built what? Must seriously study explored. Therefore, it is necessary to attach importance to the planning stage of the project, to avoid market risks, and improve the operational capacity of the project.This article is based on China’s auto industry, especially in the environment Automobile Dealers market model and the automotive market trends and the context in depth the status and role of the planning stage of the project throughout the project development process and collect relevant data, seriously analyzed and summarized for the specific circumstances of the project to identify the scientific planning of the project, a comprehensive analysis of the automotive market, and the the XX international Automobile City project made a detailed analysis of market positioning, functional positioning, product positioning analysis, planning and design analysis and investment analysis.The first part of this paper briefly introduced the current situation of China’s automotive industry; made a presentation of the second part of the planning stage of the project, and laid a theoretical foundation for the subsequent project planning; third part of the project and external environment analysis part Ⅵ of the XX international, made pave the way for the subsequent chapters; fourth part of the the XX international Automobile City project to make the available sexual activity analysis; fifth part of the the XX international Automobile City project to make specific positioning and investment analysis; Motor City project to make a comprehensive evaluation and analysis; final part of the major problems in the planning stage of the project should be noted summarized helpful for future similar work. Also hope that this article can provide certain reference guiding role for the XX International Automobile City Project and a new car park and the Motor City.