| The real estate industry is a pillar industry of the national economy. With the introduction of national policies and land supply is increasingly tight, competition among real estate developers have intensified. Therefore, the real estate project pre-planning is extremely important. A successful planning largely determine the success of the project. This paper takes Taian dong yue tian hua project for the example, carried out pre-project planning study.This paper analyzes the pre-planning concepts and features of the project after conducting market surveys, targeted customer base, a basic understanding of market needs and dynamics. Analysis of the advantages and disadvantages of the East tian hua project, while the project will analyze environmental changes bring opportunities and threats. And then based on the analysis of market research project location, to make up for weaknesses and threats by the latter part of project planning projects, give full play to its advantages place. Finally, the financial evaluation of the project through the profit and loss analysis, sensitivity analysis drawn more economical investment program for the evaluation of the economic benefits of providing a practical method and basis.Finally, the results of market research, positioning and planning of the project and financial evaluation of results after the following units program. Approximately459units. There are138units stacked homes. Among them,96square meters,95square meters,81square meters for each46units. Diepin apartment has180. Of which145square meters of90,163square meters of90. Townhouse apartment about141. Learn Chinese traditional architectural design on single architectural style combined with modern architectural design practices in order to achieve not only meet the needs of modern life, but also to meet people’s spiritual needs "new Chinese" residential design purposes. |
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