Empirical Research On Factors Affecting E-commerce Performance For SMEs

Since the21st century, informatization has already become the main feature. As anew tool of marketing and business management, e-commerce has been paid moreand more attention. By virtue of e-commerce, SMEs can take full advantage offlexiblility, and promote personalized marketing management. E-commerce provide alevel playing field with SMEs. In recent years, By means of e-commerce, SMEs hasobtained good achievement in market share, sales, operational efficiency andindustrial upgrading, etc. However, in the application of e-commerce, not everybusiness is a winner. There lots of confusions in the process of e-commerce for theSMEs. Such as, whether a company should implement e-commerce? How can theimplement e-commerce business successfully, and how can they achieve the desiredresults? What factors hinder the performance of e-commerce? What companies shoulddo to improve the effect. Based on the above issues, the article use combination oftheoretical and empirical approach to find the root of the problem, and solve them.Firstly, we define the terminology of SEMs e-commerce in this paper, andsummarize domestic and foreign Studies Review, then puts forward the thoughtsabout how to write it. Secondly, considering the actual situation of SMEs, we analysethe performance influence factors from the views of technology, organization andenvironment, and built theoretical model, then puts forward relevant hypothesis.Thirdly, we analyse the Current Situation and problem of Ecommerce in Jiangsuprovince based on previous research, and identify obstacles. Finally, we design thequestionnaire, and do evidence analysis, then the conclusion is obtained.