Research On The Impact Of Cross-border E-commerce On Competitiveness Of SMEs In Hefei

On January 6,2016,Hefei was approved as one of the twelve pilot cities in the second batch of national cross-border e-commerce comprehensive zones.The provincial government attaches great importance to actively promote the development of cross-border e-commerce.Cross-border e-commerce industrial park as the core,together with the Hefei Comprehensive Bonded Zone,Export Processing Zone,and Airport Economic Demonstration Zone to build a "one core,three zones" cross-border e-commerce ecosystem,and actively promote the "six systems and two platforms" Building.Hefei’s cross-border e-commerce has entered an accelerated development mode.However,Hefei’s cross-border e-commerce started late,and cross-border e-commerce enterprises,especially SMEs,face many shortcomings in terms of products,supervision,and talents.Therefore,the development of cross-border e-commerce in Hefei and its impact on corporate competitiveness Research has become very relevant.First,this article elaborates the research background and significance of the thesis and makes an analysis and summary of research in related fields at home and abroad.Secondly,from the aspects of development scale,trade environment,policy environment and other aspects,a comprehensive analysis of the current situation of Hefei SMEs’ application of cross-border e-commerce.Third,briefly analyze the influence mechanism of cross-border e-commerce on the competitiveness of SMEs;then survey more than 90 SMEs to obtain the required data through questionnaires(email or online questionnaires),and this article combines cross-border The characteristics of e-commerce have established an index system for evaluating competitiveness,and the SPSS factor analysis method has been used to quantitatively analyze and evaluate the competitiveness of Hefei SMEs.Based on the results of the analysis,the main factors affecting the development of cross-border e-commerce by SMEs are identified Two main conclusions: one is that the use of cross-border e-commerce can indeed improve the competitiveness of Hefei SMEs,and the other is that the main influencing factors of cross-border e-commerce on Hefei SMEs are products,technology,cost,capital,Logistics,etc.Finally,it puts forward targeted policy suggestions to improve the competitiveness of Hefei SMEs,which has certain practical significance for Hefei City in the context of a weak foundation and a late start.